Exclusive interview: Prime London agent marks fifth anniversary

A prime central London (PCL) agency established by former Savills and Knight Frank staff is celebrating five years in business.

Tedworth Property was launched in September 2017 by Christian Warman (ex-Savills) and Simon Tollit (ex-Sotheby’s and Knight Frank). 

Estate Agent Today first met the pair in February 2018 where they outlined plans to operate from a well-located central London office rather than a branch and for the agents to be involved in appraisals, valuations and viewings.

Five years on, the brand is still going strong and staying true to its original aims.

It has moved offices to Sloane Street so it is more conveniently located between the prime areas of Chelsea, Belgravia and Knightsbridge.

Headcount has also increased, with six staff now working for Tedworth Property, including five fee earners.

The brand typically sells properties worth £2m to £10m and has also moved into lettings.

Speaking to Estate Agent Today, the pair said the agency is now selling five times as many properties as when it started.
The founders are still involved in appraisals, viewings and the whole sales process in partnership with other team members.

Tollit said: “The key message is about us, our networks and contacts

“People like dealing with Tedworth Property as we can give correct advice. 

“We are quite straight talking and people instantly want to deal with people who have experience of what the market is going through.

“We are increasingly being instructed by clients who are a bit tired of being paid lip service when actually they need advice.”

Asked about the current housing market conditions, Tollit added: “Clients need to be realistic.

“High inflation and rising interest rates have traditionally not been good news for the housing market.

“However, central London has the advantage of a lot of foreign buyers taking advantage of the weak pound.
“There is a balance out there at the moment.

“PCL is more lead by sentiment than by pure hard economics and affordability.

“Most people here can afford to buy a £4m flat regardless of the market conditions. The question is if they feel comfortable doing it.”