Off-market platform set for 1,000 listings milestone

Off-market property platform Invisible Homes is confident of hitting its target of 1,000 listings by the end of this year.

Originally launched in 2018 by former prime London estate agent, Mark Wells, Invisible Homes lets potential buyers communicate with boutique agents in the capital who are selling off-market properties.

The brand said it has now registered more than 50,000 buyers, signed up 140 new estate agents and successfully referred 400 sellers to agents for valuations. 

On average, the value of a listed property currently stands at £2.7m but overall prices range from circa £270,000 to the most expensive at £35m, with a recent sale at £12m.

Invisible Homes said it uses a property algorithm is able to accurately match prospective purchasers with their perfect homes, ensuring that nothing slips through the net.

In one example, estate agency Warren in Putney listed a property for £1.75m in May this year, after an extended period of marketing on the traditional portals. It sold within three days of being matched to buyers through Invisible Homes.

Wells said: “Invisible Homes has enjoyed exciting growth during 2023. We now cover about a quarter of London and we are growing rapidly. 

“Our new product gives buyers smarter matches to find their dream home and exclusive access to homes not visible elsewhere. It has been less than a month since we launched the product and already we have added another 40 branches to our books. Momentum is gathering pace”.