Zoopla to launch ‘buyers’ market’ ad campaign on Christmas Day

Forget the King’s Speech, Zoopla is hoping for a Christmas Day boost with the launch of its new marketing campaign.

The portal will go live with a new marketing campaign from Christmas Day that aims to support a typical 150% traffic surge on its website between Boxing Day and New Year’s Day.

The campaign, which aims to show potential buyers and sellers how Zoopla can support them with their moving decisions and make the most of the buyers’ market in 2024, will run for eight weeks across TV, video on demand, digital and social channels and will also be visible on the Zoopla homepage and app.

Agents in Birmingham, Manchester and Liverpool can also expect to see Zoopla’s iconic purple taking over taxis in these cities - while artificial intelligence will also be used to create localised tailored messaging in 45 strategically chosen local authorities across the country.

Programming highlights will include some of the most highly viewed programmes over the festive period including Christmas classics such as Home Alone, The Big Fat Quiz of Everything, Masked Singer and key Premier League fixtures over the new year period.

Commenting on the launch, Nikki Cole, director of national sales for Zoopla said: “Without a doubt, it’s been a challenging year for the property market - with factors like inflation, the cost of living crisis and high mortgage rates all having an impact on agents’ bottom line. 

“We’re confident that our new marketing campaign will support agents with a fast start into 2024, and get the nation thinking about and using Zoopla for their next move.”