Callwell expands Connells Group relationship

Lead consolidation platform Callwell has signed a new long-term agreement that sees functionality extended throughout the enlarged Connells Group network including Countrywide.

Connells Group was one of Callwell’s very first customers when industry veterans Rob Wellstead and Bob Scarff first launched the lead handling platform six years ago

David Plumtree, Connells Group estate agency chief executive, said: “Most of our branches operate in the top three for market share within their locations and we also invest heavily in lead generation to help our branches further grow their market share. 

“The sheer volume of enquiries that our branches receive every day would swamp most agents. 

“Callwell is a vital part of ensuring that we can deal with our leads in an efficient and effective manner.” 

Anthony Glasgow, chief operating officer, estate agency, at Connells, added: “Delivering market-leading customer service at scale means employing brilliant people, but it also means giving them the very best tech. 

“We invest a significant sum in our digital marketing and Callwell helps me be certain that every new enquiry generated will be dealt with exactly as needed.”
Callwell technology is now used by more than 10,000 agents.

Scarff added: “If portal spend is the cost of the fuel to make an estate agency engine run, then for an extra two or three percentage points Callwell spend is the fuel additive that transforms the engine’s performance.”