OnTheMarket unveils new home management tool for post-sale agency income

OnTheMarket Software is to launch a new estate agency automation platform that will feature a sales progression tracker and Home Management tool to shop around for energy and mortgage deals.

Scheduled for launch in the second quarter of this year, TecHub will be the third of OnTheMarket Software’s core platforms, joining TecLet and TecCRM, which are already in operation.

Sellers, landlords and sales and letting applicants will be able to track the progress of their property transaction using the platform. 

Each party will be able to view updates, make decisions, provide information and upload documents in addition to making payments within and outside of agency working hours.

Once the property transaction process is complete, TecHub will revert to a new Home Management platform on behalf of the agent for the consumer.

All the documents and data from the original transaction can then be used on the home management platform to shop around for deals on products such as insurance, mortgages and energy bills.

Notifications and renewal reminders can also be sent to the customer at key moments throughout the lifecycle of owning the property.

The provision of extra services through the platform will open additional avenues of revenue and passive income for agents through commission from post-transaction purchases, OnTheMarket said.

Jason Tebb, chief executive of OnTheMarket, said: “This is not a direct to consumer solution, but a hub for agents and is therefore white labelled to increase the value provided to estate agency businesses using the product. 

“The integration of our innovative new Home Management tool will, for the first time, give agents the opportunity to benefit from the many other property related services that arise after an initial sale on one single platform.

“By supporting clients in their post transaction property journey, agents could earn commission from relevant products and services at important stages in their lifecycle. 

“Linking different parties together across the process will improve the customer experience and increase an agent’s potential revenue in the process.” 

Alan Blockley of OnTheMarket Software, added: “Many have tried to create similar platforms in the past, but the key barrier has always been the need to enter large amounts of data. 

“Because TechHub already has all the required information relating to the transaction, the Home Management tool has everything needed. As a result, the customer journey will no longer stop when the sale completes, or the tenant moves in. TechHub will support agents in offering a suite of Home Management services that allows for a continuous nurture journey, reinforcing the agents brand and encouraging customers to re-engage with them when their next property transaction is planned."