Rightmove goes primetime to encourage homebuyers to 'get moving'

Rightmove is to become the headline sponsor of the new series of Ant & Dec’s Saturday Night Takeaway.

The new ITV series begins on Saturday 25 February at 7pm.

The idea of the sponsorship is to target buyers at the beginning of the so-called spring selling season, coinciding with two of the traditionally busiest months for home-moving activity on Rightmove in March and April. 

Rightmove’s ‘This Is It’ advert will be used during the sponsorship to create a number of visuals for the programme. 

New, short branded Rightmove visuals will open and close each episode of Saturday Night Takeaway, as well as appear either side of each advert break.

The original ‘This Is It’ ad shows a couple imagining what their new home and life could be like if rather than letting uncertainty and a search for the ‘perfect’ time get in the way, they took the leap now, encouraging viewers at home who may be considering a move this year to take action.

As part of the sponsorship, Rightmove will feature in the ‘Win The Ads’ segment of the programme, and its branding will be available to see in both the live and streamed content of the show.
 

Matt Bushby, chief marketing officer at Rightmove, said: “We want to encourage people to take action and get moving in 2023, particularly those who may have held back on their plans towards the end of last year because of uncertainty. 

“Our headline sponsorship is timed to coincide with some of the busiest months of the year for agents, and as the UK’s number one property website, we hope to help stimulate activity further by reaching people on one of television’s most loved shows and getting more people contacting their local agent about a move this year.”

View the advert below: