New ValPal features gives agents instant access to leads

Valuation tools provider The ValPal Network (TVPN) has developed a new feature to give agents instant access to sales leads.

The service, called Connect, puts estate agency staff in touch with a potential vendor just seconds after a valuation request has been made using ValPal.

The moment a would-be seller visits an agent’s website and requests a valuation, Connect automatically calls the office and asks the team if they would like to contact the vendor.

It comes as TVPN’s own research has revealed that speed is vital when it comes to converting sales leads into instructions.

Responding within the first minute of a lead being generated increases the chances of conversion by 391%, TVPN claims.

A response within five minutes is still 21 times more effective than taking action after 30 minutes.

But after that five minute window, the odds of qualifying a lead drop by 80%, according to the research.

Craig Vile, director of TVPN, said: ”Our data demonstrates quite clearly that speed to lead is key – that’s why we’ve developed Connect.

“In a world where we increasingly demand an instant response and same-day delivery, speed to lead has never been more important.

“When prospective vendors or landlords come across your agency, they’ll use ValPal to fill in their property details and personal information to get their online valuation.

“Connect will automatically call your office telling you that you have a new lead. The call will announce the lead source, the name, the postcode and the valuation. It will then ask if you want speak to them. Agency staff have only to accept the call to be immediately connected.

“You don’t have to do anything more than pick up the phone – what could be simpler?”

Connect is free to existing customers and if agents use the lead nurturing tool, MovePal, they will automatically receive an email prompt after speaking to the lead asking them how it should be categorised.

Vile added: ”This system is fully integrated and incredibly fast. It will record all the calls so they can be used again for training. You’ll see how many calls were accepted by the team and you’ll be able to monitor how many inbound leads were declined, too.”

*The ValPal Network is owned by Angels Media, which also owns the Today sites.