‘Industry leading automation’ unveiled by sales tool Spectre

Agents will receive automatic updates for ‘on market’ and ‘sold/let’ by area under the latest innovation from prospecting tool, Spectre.

It will assist sales and lettings agents by notifying them about campaigns automatically, on an ongoing basis. This new feature is free of charge to all users and included as standard within a subscription, designed to save agents significant time and hassle.

Agents still remain fully in control with automated prospecting as they can set all of their own preferences - for example, what days of the week direct mail gets sent. Agents also receive previews via email before the campaign batch gets sent so they can do a final check.

Heather Staff, co-founder at Spectre, the UK’s leading instruction generation tool, commented: “Our data has shown that consistency is key when it comes to prospecting - it’s the best way to maximise your efforts and generate instructions. Consumers are increasingly engaging with brands which offer reliability and trust, so being in regular communication with your leads is a must.

“This new innovation means that consistent marketing is ticked off an agent’s to-do list with total peace of mind - so they can focus on what they do best.”

Other recent innovations from Spectre include Spectre AI, which intelligently locates properties most likely to list in the next 12 months, and Spectre Fee Recovery, which identifies potential lost income for agents.