Lifesycle is now one of the most popular CRMs in the industry

In this latest article from the team at Iceberg Digital, they review the Lifesycle CRM platform. 

Last month saw Lifesycle become one of the most popular CRM platforms in the industry. Iceberg Digital launched the marketing side of its Lifesycle software in 2020; however, it was not until mid-2021 that Iceberg Digital released its CRM functionality within Lifesycle to its clients, making it one of the top Estate Agency Software in just two years.

With half the market covered by corporate estate agencies and Lifesycle focused on independents, it is one of, if not the fastest-growing Estate Agency Software in the UK. The reason for this may coincide with the slowdown in the market as Lifesycle is a premium price. However, it is also a marketing software that works to win more business, and in clever ways - directly from the everyday work done on the CRM side. Therefore at a time when agents have to invest more in marketing, the pricing has become better value for many agents.

Mark Burgess, CEO of Iceberg Digital, said: "When we started Lifesycle, we primarily focused on very small one or maybe two branch agencies, but we now work with a vast range of different types of independents, from those small one branchers to thirty branch self-employed models, and ten branch traditional models, right through to national brands.

Business generation

I greatly respect what the most popular Estate Agency Software has done over the past 20 years, so to be amongst them within two years is far beyond what we could have imagined. Our job now is to continue innovating and push the boundaries of what can be achieved in software for the Estate Agency sector."

Lifesycle does not look after property management, but with more and more great stand-alone property management software emerging, the fact that Lifesycle has yet to focus on that side of the business and rather more on business generation and reducing workload through automation continues to increase its, appeal. One independent poll set up by an agent in one of the Estate Agency Facebook groups recently asking for other agents' recommendations on the best CRM, saw Lifesycle come in with over double the votes of the next best option showing that its growth is far from over and that it may well be on its way to the number 1 spot in record time.

Developed by Iceberg Digital, Lifesycle is the only solution available to Estate Agents that combines traditional Estate Agency CRM and Marketing software in one platform, giving agents real-time insights to win and close more instructions.