Zoopla launches new 'awkward' advertising campaign

Zoopla is set to unveil a new 16-week marketing campaign on Bank Holiday Monday, aiming to capitalise on the traditionally busier spring market.

The “Just Ask Zoopla” campaign will re-introduce its ‘Kids Party’ and 'Divorcee' adverts that centre on awkward situations around asking about house prices and conclude that people should use its valuation estimate and speak to an estate agent. 

The portal claims its valuation estimates, powered by Hometrack), combined with the breadth and depth of its house price and area price data, helps potential buyers and sellers decide their next home move and has proven successful in growing Zoopla’s valuation leads up 17% annually.

The adverts will appear on TV, video on demand and social.

Primetime slots for the campaign include Channel 4’s The Great Celebrity Bake Off and Stand up for Cancer, as well as ITV's new I'm a Celeb South Africa all-star edition. 

The ads will also feature during key Premier League amd FA cup games and will continue to be voiced over by actress Diane Morgan, star of BBC comedy Motherland. 

Zoopla will also reach and help homeowners with moving decisions across digital channels. It will insert data, insight and property news into everyday conversations on TikTok and Twitter. 

Additionally, Zoopla will combine its house price and area price data with artificial intelligence to deliver localised market updates to millions of consumers across the UK.

Commenting on the launch, Nikki Cole, director of national sales for Zoopla, said: “We’re looking forward to helping agents capitalise on the second busiest period in the year for the property market with the launch of our latest marketing campaign.

“Not only will we be nudging homeowners to take the plunge and ask an agent to list their home on Zoopla - but we’ll also be educating tomorrow’s buyers and sellers by making housing market shifts more tangible for them and encouraging them to think about what they might do next as we head into the summer months.”