Hometrack unveils property listings analysis product for agents

Hometrack has launched a property listings data product for agents to help analyse their local market.

Powered by Zoopla data, the product is described as the most complete set of property listings data available on the market and can be tailored to include geographical splits, number of price reductions, rental yields, available stock, sales agreed and features such as floor area and year built.

More than 80% of the listings included are UPRN matched, meaning property professionals can overlay the product with their own internal data to support instant analysis and decision-making.

Examples of how the Property Listings Data product includes lending decisions for banks, while estate agents can use it to see how their listings are performing against others in their local market through data such as time to sell.

Commenting on the launch, Ross Allan, head of property data solutions at Hometrack said: “We’re excited to launch our new Property Listings Data product which is just the start of Hometrack’s journey to meet our customers’ constantly advancing data needs. 

“Right now, we can provide our customers with the most functional and detailed set of property data in the market. But this is only the beginning and ultimately our goal is to provide our customers with a full data analytics software solution that they can embed within their infrastructure to not only improve their decision-making, but also simplify it.”