Proptech firm launches latest Tech Talk

Estate agents are invited to the second in a series of Tech Talks this month hosted by proptech brand iamproperty.

The latest video aims to help agents learn about using data to help accelerate business success.

The free Tech Talk is now live on iamproperty.com and is hosted by Michele Gettins, chief marketing officer at iamproperty, and Natasha McDonough, chief executive at MMC Research. 

Gettings discusses how iamproperty uses data in product development and to keep up with what consumers and partner agents.

McDonough explains how agents can conduct their own research and data gathering, especially in the current marketplace.

The duo also offers insight on practical areas such as how often agents should be updating their data on customers, as well as answering some of agents’ most asked questions around data.

McDonough said: “Data is a powerful tool and understanding how to use reliable and relevant data to our advantage is key to achieving success. In estate agency, data gathering is a really interesting piece of work that could be done by anybody in the office. 

“Once you have data at your fingertips, you can start to action change through the business, to cater to what consumers are looking for from your service, giving you an edge over competitors. If you really understand consumers’ views and perceptions, it empowers your team to make small adjustments in their day-to-day job, based on what consumers actually want and are telling you.”

This is the second in a series of Tech Talks hosted by iamproperty this month.

Ben Ridgway, co-founder of iamproperty, added: “By tapping into both Michele and Natasha’s collective expertise, we hope attendees leave with a better understanding of how they can successfully acquire and use data within their business to become more informed, allowing them to make considered decisions to support customer success and growth. In a competitive industry like estate agency, it’s really worth it.”

View the latest Tech Talk: https://iamproperty.com/news/tech-talk-how-to-use-data-to-accelerate-your-success/