Athletics legends named eXp UK brand ambassadors

British athletics legends Steve Backley and Roger Black have been named as brand ambassadors for self-employed agency brand eXp UK.

They will be attending a number of charity events with eXp UK as well as hosting regular webinars to support eXp UK’s agents.

The pair will be using their own experience and personal achievements to empower eXp UK’s agents, providing them with the mindset required to achieve their own success. 

Backley said: “My sporting career as a javelin thrower took a number of twists, with an early flourish of success that took me all the way to world number one and being crowned world athlete of the year in 1990, followed by a succession of injuries which truly tested my resolve in how to be dogged and determined.

“I am looking forward to working with the terrific talent at eXp UK and helping them to overcome their challenges in business ownership, using what I had learned to realign their mindset and get a deeper grip and belief in achieving their goals.

“We want to help motivate, reassure, encourage, challenge and support all eXp UK agents to an olympic standard of success through sharing our performance insights.”

Black added: “There are many similarities between high performance in the worlds of sport and business, and we are excited to be showing the agents at eXp UK how they can overcome their fears, doubts and challenges and run successful estate agency businesses.

“I remember the first time I met with eXp UK agents was at the 2022 UK tour where I was speaking at their events. I couldn’t help but think that they were similar to athletes with their mentality and the challenges they face.”

Head of eXp UK, Adam Day, said: “Both Steve and Roger have a wealth of knowledge and experience on what it takes to succeed at the very highest level and have proved that these transferable skills are invaluable when it comes to succeeding in the world of business ownership.

“We’re delighted to have them as brand ambassadors and have no doubt that they will help push our agents to become the very best in their respective markets, providing them with the mindset required to go above and beyond the competition.”