Zoopla delivers Spring lead boost to agents

Agents have seen an 11% annual increase in vendor lead volume as a result of Zoopla’s Spring marketing campaign, the portal claims.

Zoopla unveiled a 16-week marketing campaign in April, aiming to capitalise on the traditionally busier spring market.

The “Just Ask Zoopla” campaign re-introduced its ‘Kids Party’ and 'Divorcee' adverts that centre on awkward situations around asking about house prices and conclude that people should use its valuation estimate and speak to an estate agent. 

Aside from its marketing, Zoopla said it has also been making changes to its website to find more ways to connect homeowners with agents

Zoopla said it has updated the way users access its instant valuation tools, which the property website suggests has led to a 45% increase in leads.

Zoopla has also launched a new product that lets agents sponsor its property alerts.

An agent’s branded message of choice and a link to a preferred page are strategically placed within Zoopla’s property alert emails and will reach active property-seekers who have expressed a strong search intent in the specific area of an agent. 

Nikki Cole, director of national sales at Zoopla, said: “We’re delighted to see that our latest marketing campaign has successfully capitalised on the Spring market momentum and delivered some strong results for agents. 

“We know lead volumes are a priority for agents as we enter the summer months and the work we’re doing to optimise the Zoopla website should re-affirm to our agent customers that this is a key priority for us.”