Leaders Romans Group unveils new shared ownership offering

Leaders Romans Group has relaunched its specialist shared ownership brand.

Previously known as Leaders and Romans Shared Ownership, which has sold more than 2,000 properties in the past five years, the new brand will be called SOWN.

The name references shared ownership and aims to symbolise the concept of sowing the seeds of a new beginning.

The team, which remains part of LRG, is working throughout the majority of the UK and with a range of housing associations and registered providers.

Commenting on the creation of the new brand, Adrian Plant, director of SOWN said: “Our team has had an unprecedented year as demand for shared ownership has never been stronger. 

“Our links to Leaders, Romans, and the many other brands and services within the Group has been, and continues to be, an important aspect of our growth.

“But the creation of SOWN enables us to move forward into new geographic areas, replicating that success throughout the country. It also helps us elevate the profile of shared ownership and gives us a platform to promote its benefits with the huge proportion of the UK that doesn’t understand it and doesn’t know that it is an option for them.”

Peter Kavanagh, chief executive of LRG added: “The evolution of LRG’s shared ownership division and ultimately the creation of SOWN is a big success story for the group.

“We’re proud to have helped thousands of people onto the property ladder – importantly, those who could not have done so on the open market, but also those who saw shared ownership as a means of buying their dream home, perhaps earlier than they might have done, or in their preferred location.

“Shared ownership is one of the fastest growing sectors within the property industry. It’s one which has been little understood until recently but offers an opportunity to so many. We’re proud to be part of its exponential growth and see the creation of SOWN as an important step in that process.”