Is Rightmove’s latest marketing campaign a slam dun...

Rightmove has unveiled its Autumnal marketing campaign, with a new advert aiming to convince potential buyers that they should have ‘belief’ that a move will happen.

The portal’s new one-minute long advert focuses on a boy trying to dunk a basketball in a hoop after moving to a home purchased by his recently-divorced dad.

The creative campaign aims to reach 51m people and capture the attention of would-be movers at the start of the Autumn home-moving season.

Rightmove said it aims to help agents by highlighting to people that by using the property website's tools and services and by turning to agents for expertise throughout their home-moving journey, they can believe that they can make their move happen.

The advert will air across high reach, prime-time TV spots and premieres tonight on Channel 4’s Gogglebox.

It will appear during other key TV programmes throughout September and October across Channel 4, Sky and ITV, designed to reach a large and varied potential home-moving audience.

This will include The Great British Bake Off and Rugby World Cup games.

The campaign will also feature outdoor media, alongside video-on-demand and social media activity, directing audiences across all platforms to explore agents’ listings on Rightmove.

The new brand platform has been created with Rightmove's brand strategy and creative agency neverland, with media planning by agency Electric Glue.

Matt Bushby, chief marketing Officer at Rightmove, said: “Our vision is to give everyone the belief that they can make their move. This new direction comes from insight that not all moves are linear, something that agents will be very familiar with.

“Many people have different challenges to overcome in their search for a home, and we want more people to know that with the help of agents and Rightmove they can maintain the belief that their move can happen. We also want to help prompt more people to take those first steps towards making it a reality. Our new creative campaign comes at a key time for agents after the summer holidays and before Christmas, and we aim to help by directing more people to their properties on Rightmove.”

Watch the advert below to see if the boy makes the dunk.