Upmarket agency network launches masterclass on boosting fees

Fine & Country has launched a new Masterclass Series focused on the art of maximising fees and boosting additional revenue.

Set to take place in both London and Manchester, the sessions will share insight from property experts on creating strategies to help agents dominate the prime property market in their respective regions, all while maintaining competitive fees and upfront marketing contributions.

Jonathan Handford, managing director of Fine & Country Leamington Spa, will unveil his comprehensive six-point plan designed to assist agents in securing more instructions at the fees they rightfully deserve.

Joining him on the platform is Vanessa Bradford, branch partner at Fine & Country Droitwich Spa. Bradford.

She will discuss the strategies that enabled her team to conquer the prime market in Worcestershire while upholding elevated fees and upfront marketing contributions.

The inaugural session of the Masterclass Series is scheduled for Thursday 28 September in Manchester, followed by a London session the next day.

Nicky Stevenson, managing director of Fine & Country, said: "Once again, agents within our network will have the privilege of learning from top agents within the brand who have excelled in their respective prime property markets. 

“Our network is fortunate to include agents willing to divulge the secrets of their success, fostering a community of learning and growth within the prime sector. This collaboration only serves to strengthen the Fine & Country brand.

“We are thrilled to host this Masterclass Series, offering agents an invaluable platform to exchange best practices that will empower them to make greater strides within their markets and potentially increase their fees. Building on the success of our previous Masterclass sessions, this series exemplifies our commitment to providing our network with opportunities to learn and gain insights from established professionals who have revolutionised their market sectors. 

“The tried-and-true methodologies unveiled at the Masterclass Series will further equip our agents to expand their businesses, establishing them as the preferred choice for premium estate agency services within the upper quartile of their respective markets."