ValPal launches direct mail service to target 'cold leads'

The ValPal Network (TVPN) has launched a new automated direct mail service to ensure agents don’t miss out on ‘bonus leads.'

It comes as the lead generation provider warned agents are missing out on cold leads from enquiries.

Roughly one in five people who request an online valuation sell and complete on the Land Registry, TVPN said.

Its analysis also showed that 8.9% of people who supplied  their address but not their personal details – known to estate agent users as ‘bonus leads’ – also sold and completed.

This is based on activity from leads generated through TVPN.

Craig Vile, director of TVPN, said: “The data indicates that even the coldest of opportunities has the potential to sell.
 
“With salespeople, there’s a tendency to focus on the low hanging fruit but our data shows that even people who choose not to give you their contact information or bounce from the valuation tool before completing it, may still require your services and be serious sellers.”
 
TVPN’s automated direct mail service will be available to all members of The ValPal Network and can be used to target specific postcodes and streets where leads are generated.
 
Vile added: “You can choose to send direct mail to your bonus leads, plus properties surrounding your ValPal leads and bonus leads - for example 20 addresses up and down from the lead address.

“There are five pre-branded letters to choose from, all of which can be edited to include your own messaging and, most importantly, each letter includes a QR code to the estate agent’s own ValPal tool, encouraging the consumer to get an instant online valuation of their property.”

*The ValPal Network is owned by Angels Media, which also owns the Today sites.