Guild conference to share how agents can charge higher fees

The Guild of Property Professionals has set a date for its Annual Conference and Awards Ceremony on 22 March 2024.

It will be held at the QEII Centre in Westminster, London with the title Sharing Success.

One of the key speakers will be well-known industry figure, Peter Rollings, who headed up Foxtons and owned Marsh & Parsons. The former Foxtons boss will be discussing getting higher fees, something he is well-versed with considering Foxtons’s average fee of around 2.48%. Rollings will also be discussing getting over challenges and blockers.

Iain McKenzie, chief executive of the network, said: “Given the impressive average fee that Foxtons achieves, it is clear the brand understands how to articulate value. 

“There is much that can be learned from the ethos and delivery that has helped the brand get to where it is today. By reducing your fee from 2% to 1.5%, you will have to sell 33% more properties just to stand still in a market with less stock, something particularly pertinent in the current market. 

“Rollings will provide agents with some practical advice they can use within their business to achieve the fee they deserve.”

Looking at the lettings side of the business, chief executive and founder of Agent Rainmaker, Sally Lawson will be delivering a talk on additional revenue streams

There will be several other speakers throughout the day, including Paul Offley, who heads up all things compliance related within The Guild. 

McKenzie added: “The conference will provide Members with the opportunity to network and hear from some industry legends across sales and lettings.

“All topics and speakers will be industry related, with a focus on providing members with insight and inspiration for the year ahead.  

“We want to our members to be able to gain something from the conference that they can practically apply to their businesses and that will help them navigate the ever-changing property market.”