Northern Ireland property portal names new leadership team

PropertyPal has named a new chief executive and wider leadership team.

The Northern Ireland-focused property portal has promoted former chief operating officer Jordan Buchanan to chief executive.

He replaces founder Errol Maxwell, who remains a director of the brand and the company said he will still be involved.

Cecil Hetherington, a co-founder and the current chair of Used Cars NI, has also been named as chairman of the property website.

Buchanan said: "I am honoured to lead PropertyPal into the next chapter of its journey.

“Our focus remains on ensuring we are the most effective platform in lead generation for our customers, while delivering an exceptional user experience for our millions of searchers. 
“We will be investing in our digital infrastructure to ensure PropertyPal remains at the forefront of innovation in the global property portal landscape. 

“Additionally, we will continue to expand our marketing and branding efforts, which have been a cornerstone of our success in the Northern Ireland market. As a team, we are driven to innovate and provide solutions that meet the evolving desires of our users.”

Hetherington added:  “I am thrilled to join PropertyPal at such an exciting time. 

“With Jordan’s leadership and the dedicated team at PropertyPal, we are well-equipped to continue our trajectory of growth and innovation. Our commitment to our users and customers will guide our efforts as we work to enhance the PropertyPal platform and deliver outstanding value.”

It comes after the property website faced threats of a boycott from agents after raising its fees earlier this year.

A spokesman for the portal said: "Earlier this year there was a small minority of customer accounts who temporarily halted adding new advertisements to PropertyPal for a few weeks. However, this is no longer the case with the vast majority of those agents now back fully using PropertyPal to advertise all their property listings. 

"PropertyPal is confident in the continued partnership with all our valued agent customers."