OnTheMarket aims to cement top position for new-build stock

OnTheMarket is starting to rival Rightmove when it comes to new-build stock, the portal has claimed.

The CoStar-backed brand said it has seen a “significant increase” in the number of new homes advertised on its site, bringing its stock up to 95% of Rightmove’s developer listings for the first time.

The milestone comes less than six months after OnTheMarket’s acquisition by CoStar Group.

Since then, OnTheMarket said it has surpassed 15,000 advertisers, which includes both estate agents and developers, exceeding its previous high of 13,867 recorded back in June 2020, with the likes of Places for People opting to promote their new homes through the portal.

It has now added 165 developments to its site since the turn of the year as it pursues its goal of becoming the number one residential property portal in the UK. 

Richard Webster at Places for People, said: “OnTheMarket has proved to be a valuable tool for marketing our listings and we have seen leads coming directly from all our developments. The user interface is easy to understand and the use of the house type templates is a great way of publishing multiple plots with the same house type, saving a lot of time.”

John Doyle, head of new homes at OnTheMarket, added: "I’m thrilled that our New Homes division has reached another important milestone and now boasts more developments on the site than ever before. The backing of our advertisers is an incredible endorsement of the direction in which the business is headed.

“It’s an incredibly exciting time for the industry, with the recent acquisition by CoStar Group bringing industry leading global expertise and significant financial firepower  to support our journey to become the preferred choice for agents and new homes developers across the country.”