Prospecting tool unveiled by iamproperty

A new prospecting solution has been launched by iamproperty.

The announcement follows the proptech firm’s recent high-profile acquisition of Information Works.  

The Marketing Toolkit is described as a comprehensive data and prospecting platform, joining iamproperty’s ecosystem of tools including auction, CRM and onboarding and conveyancing.  

The first 100 existing agents who join will receive £50 credit to get started. With no lengthy contracts or sign-up fees, agents can simply pay for what they use. 
 

Key features include expert property data and reports, which include 70% of your clients’ upfront material information, highly targeted on-market and off-market campaigns, customisable direct mail templates and time-saving automation tools – all supporting agents to easily generate a steady stream of instructions with minimal admin.  

Ben Ridgway, co-founder of iamproperty, said: “There’s been a lot of industry speculation around this announcement and it’s great to share what we’ve been working on. The Marketing Toolkit will be an asset for agents, helping them to win and convert more business without putting a lot of time and resource into prospecting.  

“Adding a lead generation tool to our solutions portfolio is a key part of our ecosystem roadmap, and it was important to us for our agent network to have free access to the toolkit, as an added value of partnering with us. As with all our solutions, we worked closely with our partner agents on the development and the early feedback has been brilliant. With more launches just around the corner, it’s an exciting time for us.”