Zoopla boosts consumer marketing efforts ahead of summer months

Zoopla is ramping up its local marketing efforts to support agents across the year as part of its 41% increase in marketing spend in 2024. 

The portal said this would include increasing the number of area guides it has on Zoopla.co.uk to support agents with conversations they're having with buyers and sellers, using artificial intelligence on its house price index to create hyper-localised email marketing, localised outdoor advertising and of course purple taxis.

The dedicated campaign aims to ensure that 12m consumers will see Zoopla content and advertising this summer and will view a message localised to their area.

Over the past three months, 150 new area guides have been added to Zoopla.co.uk and this will be increasing.

The guides contain valuable information for those considering moving to an area including average asking price, local schools, pubs and transport links, making it easier for consumers to make an informed decision about their next move. 

Zoopla will also be continuing to run its hyper-localised email marketing which reaches almost two million users a month. Using AI, Zoopla creates over 370 local market reports which are tailored to where a user is looking to move. 

Commenting on the launch, Nikki Cole, director of national sales for Zoopla said: “It’s no secret that Zoopla has unrivalled market and audience intelligence and our latest regional campaign allows us to showcase this to agents and consumers in their local area. We look forward to empowering consumers to use this insight to make better home-buying decisions, and supporting agents during these summer selling months as a result.”