Agency masterclass launched on winning more high-paying appraisals

Fine & Country agent Terry Robinson is set to share the secrets of his success and how he attracts a high fee.

All will be revealed in a virtual masterclass on winning more appraisals arranged by agency recruitment firm VA Central.

It will be run on Zoom by Robinson, director of Fine & Country Banbury at 10am on Wednesday 26 June. 

The masterclass is for agents who want to learn how to win more appraisals, differentiate their service offering and highlight the benefits that justify a higher fee. 

Tickets, at £79 until 19 June per person or £99 after, can be booked via Ticket Tailor at https://www.tickettailor.com/events/vacentralltd/1261360

VA Central said: “Most UK property industry leaders agree that, in the main, UK estate agents are being grossly underpaid for the services they provide. 

“Industry experts have found that sellers place more value in factors like trustworthiness, service excellence, industry knowledge, extensive market knowledge and marketing know-how than negotiating the lowest possible fee. So, how can estate agents master the art of winning instructions while doubling their fee?

“When quoting the highest fee in the town, Terry continually comes up against multiple objections, yet still wins the instruction. 

“He will coach masterclass attendees through the perfect responses to secure an instruction, regardless of a higher fee structure, beating the other agents time and time again.”