The Netflix effect! Buying London boosts agency business​

Prime property agency London House, which features in the new Netflix series Buying London, has seen a 30% increase in global client enquiries since its response co-founder Alex Bourne’s appearance on the show, the brand claims.

Since featuring on-screen, the team has been invited to visit prospective clients in Saudi Arabia and said it has already pursued new client opportunities with politicians, footballers and celebrities from Africa, Australia The US and the Middle East. 

Within 10 days of the show airing and reaching number two in the Netflix charts, Bourne said his team continues to receive CVs daily.

Between January and April this year, London House saw a 38% increase in domestic client enquiries following the Government announcement that the non-dom tax regime will be abolished and replaced, with more UK based high net worth individuals looking to buy in the capital.

Bourne said: “We have often been approached to take part in property shows and we chose Netflix because it operates in global territories. We wanted to provide an insight into prime property and what it takes to sell some of the most desired properties in the world.

“The aim has always been to profile London’s prime property and the unique aspects of buying in prime postcodes, where our clients look for one-of-a-kind collector’s items.

“We have been able to showcase these elements alongside what it’s like to work at London House.

“I'm pleased that the reception has been so positive among global audiences and we are delighted that we have played a role in highlighting some of London's rare property gems that continue to draw interest from buyers around the world.

“We will continue to build our networks and cross sell across every corner of this city and its unique village lifestyles on offer.”