Yopa challenges online agency ‘misconceptions’

Yopa is achieving almost £13,000 more than the average agent on a typical £450,000 home, the online agency brand claims.

Using TwentyCi data between 1 January and 30 April this year, Yopa claims it is now in the top 10 for listings, at 4,318 and top seven for sales agreed at 3,823.

Its Sold Subject to Cotnract ratio is 89%, even better than Michael Bruce of PurpleBricks’ famous Radio 4 boast, Yopa said.

Meanwhile, the agent said it is number three in the country for exchange volume at 2,757 and the top brand for April.

Its analysis of TwentyCi data found Yopa agents achieve £12,906 more than the average agent on a typical £450,000 home - this is the best of any agent in the country.
 

Consumers can save £2,440 in fees compared wit the industry’s average estate agency commission of 1.42%, Yopa said.

The combined saving in selling fees plus the additional sums achieved on sale price, mean that a YOPA seller really is £15,346 better off, the brand claims.

Verona Frankish, chief executive of Yopa, said: “You may hear that fixed fee agents who take fees upfront have no incentive to sell their listings and are somewhat hands-off. Well, our performance puts that misconception firmly to bed once and for all, as verified by respected data business Twenty Ci.

“Not only is Yopa one of the largest estate agencies in Britain by volume, but we also sell a higher percentage of our listings and at a higher price.

“I know that this will be an inconvenient truth for our competitors, however, it’s testament to our 160 agents and office teams who work closely and tirelessly with our thousands of clients, providing a genuinely full service estate agency experience in a modern and accessible way. In fact we also offer a no-sale, no-fee option package.”