Spectre unveils new social media tool for agents

Lead instruction generation tool Spectre has added social media marketing capabilities to its platform.

It is being delivered through an exclusive partnership with Auto.social. 

Now built directly into the Spectre platform, Auto.social lets agents automate their social media posts - saving time while ensuring social media channels are always up to date and active to build up their brand in the local area. 

The suite of features includes automated weekly or daily posting to Facebook and Instagram feeds and stories, access to pre-designed post templates with agency branding, automatic posting of 5* reviews and bespoke link trees.

Co-Founder of Spectre Heather Staff said: “Social media is an extremely effective marketing channel for many of the most successful agencies out there. It’s a core USP against agents who don’t use social media effectively or at all, which is exactly why Auto.social makes it easy for any agent to raise their game.

“We’re committed to developing new innovations to help agents find efficiencies in their day-to-day operations and win more instructions. The team at Auto.social share those values and we are delighted to be working closely with them to help shape the future of estate agency marketing.” 

Jorge Moul, chief executive of Auto.social, added: “Street Group is the ideal partner for Auto.social, thanks to their dedication to innovation and a customer base that values new technology to enhance their agencies. With a significant overlap in our client bases, we knew this partnership was a perfect fit. 

“We look forward to collaborating closely to deliver cutting-edge social media solutions to the estate agency industry.” 

Auto.social is free for agents using Spectre to trial for 30 days - with no credit card details or contract required. Alongside a 30-day free trial, both Spectre and Street.co.uk customers benefit from a discounted subscription at £35 per month per branch, which is 40% off the existing price. 

Auto.social is also available to agents who aren’t customers of Spectre or Street.co.uk at £59 per month per branch.