Rightmove is to be the headline sponsor of ITV’s music show The Voice UK, starring veteran crooner Tom Jones.
The portal says the sponsorship of this, the 13th season of The Voice UK, comes at the beginning of the busy autumn selling season.
Music legends will.i.am and Tom Jones will be returning as coaches for wannabe stars, working alongside new coaches Danny Jones and Tom Fletcher from McFly, and US singer LeAnn Rimes.
As the headline sponsor, Rightmove will feature at the start and end of each episode and appear around ad breaks with a variety of themed visuals, matching music styles to different styles of property.
Rightmove chief marketing officer Matt Bushby: “Our headline sponsorship of The Voice UK coincides with one of the busiest periods of the year for agents, the end of the summer holidays and the start of the Autumn selling season. We’re investing in this sponsorship to reach people during prime-time slots on Saturday night, to help drive more people to agents’ properties and to encourage more people to make their move.”
Rightmove branding will also be The Voice UK social media channels and digital catch-up platforms.
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