Archive

Google can be a very costly source for marketing but there are ways to keep a tight lid on your budget...

Zoopla has kicked off an eight week marketing campaign to fend off the threat of OnTheMarket and to capitalise on the...

If you saw our recent article, you’ll know that one in five (19.24%) ValPal leads generated via Facebook ads actually went...

Agents and other businesses are being encouraged back a new joint initiative from employee protection firm Peoplesafe and the Crimestoppers charity. The...

Social media has moved on from being a “nice to have” to a necessity for most businesses, but how do you...

From Million Dollar Listing to Selling Sunset, we’re used to seeing real estate reality TV in full force on Netflix. Whilst...

After two years of extraordinary activity in the housing market there are signs that the clouds are gathering as RICS reports...

Agents need to use social media for more than just posting property listings, an industry digital marketing expert claims. Craig Vile, director...

WhatsApp is being predicted to become a key messaging tool for estate agents in the coming years. Messaging provider SMS Speedway analysed...

A survey of 700 borrowers by a high net worth lender suggest almost four out of 10 have lost a mortgage...

The UK property market is always evolving but never as quickly as it is now. Traditional estate agents are seriously questioning...

Here is a quick read focusing on 5 things you can check your business is doing while on your tea break....

Putting fingers to keyboard to create blogs and articles isn’t always the easiest job for agents, particularly when meetings, viewings and...

Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to...

Here at The ValPal Network, we know that there are other options available when considering to use a valuation tool, so...

Seller and landlord leads are what makes estate agency tick. Without them, new business is nowhere to be seen and you...

Due to the current Coronavirus pandemic, we are all being told to stay at home as much as possible to contain...

One of Britain’s most outspoken and high profile agents has quit Rightmove in spectacular fashion, using an open letter to the...

Hello and here’s the next batch of guidance and advice from different sectors of the industry, many from influential trade groups. It’s...

 – use technology to build a trusted brand as a people-focused custodian of client money Non-stop regulatory changes in the industry are...

Having a responsive website - one which is designed to automatically resize to fit the size of the screen of the...

When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...

Agents need to focus on more targeted marketing using a mix of traditional and modern methods to optimise their position in...

Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...

Over the last 10 years, so much has changed within the marketing sector, including the surge of mobile use, the way...

Fake news has become the popular catchphrase of a certain orange-tinted president in recent years. And everyone, from tech giants like...

One of the most important aspects of running a successful estate or letting agency is being able to generate new business...

Not in vain the distance beacons. Forward, forward let us range, Let the great world spin forever down the ringing grooves of...

Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...

For my latest Property Natter I have sought the opinions of two well-known property consultants - Michael Day, managing director of...

It’s all been kicking off in recent weeks, hasn’t it? Marmite wars, the endless Trump v Clinton debate, Samsung phones blowing...

This week, 25 years ago the world's first website went live to those of us who were around then.  Amazingly, despite the...

A few of our Industry Views pieces this week focus on the upcoming EU referendum. I don’t think I can add...

Cost-effective marketing will always be an important part of growing an estate agency business. I'm often asked about the ways in which...

Last time out I spoke about the beginnings of a PropTech revolution, with two major London-based events in the offing over...

Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...

It was an end of an era in the property world this week. Christopher Hamer stepped down as the Property Ombudsman...

Someone told me the other day that it’s now only seven Mondays till Christmas. Now there’s a scary thought. Best get...

I’m writing this from the brand spanking new Center Parks in Woburn Forest. Set within 365 acres of lush Bedfordshire forest,...

So, has everyone been enjoying the fine summer weather we’ve been experiencing? Oh, wait…fear not, I will attempt to inject a...

OK, you’re being spoilt. This column is now going to be on a bi-weekly rather than monthly basis. You lucky people,...