Archive

Rightmove has been named as the most effective portal for driving leads but there is a sense of frustration about fake...

In the last few Natters I’ve focused on the slow death of local newspaper advertising, and how many agents are now...

The 2010s were a good decade for disrupters. Early on, Airbnb and Uber shook up the holiday lettings/hospitality and traditional black...

For a very long time, it was one of the best ways – if not the best way – of generating...

They will be the doctors, lawyers, teachers, thinkers, leaders and captains of industry of the not too distant future, but is...

When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...

Agents need to focus on more targeted marketing using a mix of traditional and modern methods to optimise their position in...

How has the world of estate agency changed in the last few decades? That’s the question this week’s Natter is going...

A City analyst has fuelled speculation that Rightmove has a goal to increase its monthly average revenue from each agency from...

One of the industry’s leading trainers and consultants claims there is “a gaping hole” in the way agents use marketing content...

It’s easy to be dismissive of the value of local newspapers for advertising residential property but things are never as straightforward...

A website live chat provider claims research shows that the facility significantly influences activity amongst users of websites on which it...

A technology business adviser who has surveyed property portals across the world has praised Rightmove for its determination to become the...

Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...

What do we actually do as estate agents to serve our wonderful public? Some might think we go out, value houses, advise...