Have you caught the latest Rightmove TV advert yet – and what do you make of it?
It was due to start airing on Easter Monday and EAT must confess to being totally bemused by our preview of it.
Okay, it’s about a woman spending her lunchtime on Rightmove and dreaming about different properties, as you do. That doesn’t explain the caravan, why she’s climbing through a roof or why she’s bothering to visit a property that’s a complete tip.
Also, people who eat apples loudly at their desks are by definition intensely annoying.
In fact, we think it’s right up there in the irritation stakes with FindaProperty’s rapping Granny and Rightmove’s running woman.
Perhaps EAT is easily annoyed, so maybe it’s just us. However, the thought did cross our minds that Rightmove has had the wool pulled over its eyes by an advertising team that thought it had won the pitch for Golden Delicious, and had a spare set of creatives as a result.
Naturally, Miles Shipside begs to differ.
He says: “Ongoing investment in our brand over the past decade has enabled us to consistently put Rightmove member advertisers in front of the largest audience of home-hunters in the UK. This latest investment in TV advertising will build on the record levels of traffic and leads that we have already seen so far this year.
“With many agents reporting an encouraging sense of momentum in the market as the spring season approaches, we’re looking to play our part by exposing their brand and properties to even more home-movers through this latest campaign.”
What do you reckon?
https://www.rightmove.co.uk/news/my-dream-home
.png)
.png)
Comments
Never mind all the debate about the advert ... I know the young lady in the ad has unkempt hair, little or no makeup and has been given some tekky glasses to wear to achieve a "plain Jane" look but, wow .... there's no taking away ... what a figure .... I really fancy her
James
RIP Rightmove.
That made me smile I just posted a blog post to our site for a bit of fun called RIGHTMOVES SHARES PLUMMET and guess what it went absolutely ape, with 142 views in the first 20 minutes.
Seems it was the news people were waiting for.
see it here
http://www.findersandsellers.com/wordpress/?p=2787
Just saw advert for first time. Thought the girl was nice. Tried Googling her; ended up here.
Just how is this RIP RM? Are agents leaving in bulk, No they get stronger.
RIP Rightmove, you had your chance to listen to your customers (WE AGENTS) and you seemed to get turned on by annoying us with arrogance....you deserve it
Rightmove has now become a non-news story.
They are top of the pile and are currently untouchable.
(Propertylive had their chance but NFoPP messed it up)
If RM if profitable to an agent - pay up.
If RM is not profitable to an agent - leave and try another.
The end.
It doing exactly what it is designed to do, tell vendors they need to be on rightmove.
How can they ever promote an agent, even if they want to? Something like Property Live could have, as they could have promoted that all advertisers had qualifications ( Ok not too hard to get).
What else could RM do other than say agents pay loads to use us and that is actually why you the vendor will demand the agent does!?
''With many agents reporting an encouraging sense of momentum in the market as the spring season approaches, we’re looking to play our part by exposing their brand and properties to even more home-movers through this latest campaign.”
The usual nonsense from Miles Shipside. Isnt there a law against this sort of misrepresentation - if not, there should be. The real situation is (for London at least) the rental market is soft, with rents actually coming down, due to a surplus of property and the virtual disappearance of the corporate market. Sales are patchy unless you are a developer in Bow or Greenwich where foreign investors are keeping sales moving. New Central London developments are being sold off in Hong Kong and Singapore before they are launched here to keep prices up and cause panic buying. Same old three card trick. However, there are many buyers still licking their wounds from 2007 when they bought off plan only to find they were worth about 40% less at completion. Now the Government is underwriting what they hope will be another housing boom, with taxpayers money, in order to win the next election. It seems no lessons have been learned at all from the crash.
Far better than that hippy dirge that went before.
Though just to be clear, I still hate, despise, abhor, loath and detest Rightmove and all its staff. And always will. Until they cut their charges. Thieves.
It's an ad for RM not agents.
Come dream, browse our site. Anyone.
More traffic for RM. More buyers for agents or just more browsers ?
Reckon.
Not very original in passing on the message..."All the eclectic, asspirational, realsized properties you can see in the time it takes to eat a huge apple". Reaffirms the company's brand -..."Rightmove the obscenely profitable company in the direst market ever that can bring out glitzy adverts in a comfortable duopoly" . They are like a magazine that people read having a break or travelling to work - that's why so many hits. And who supplies the content - estate and letting agents. The asspirational is a deliberate typo.