Zoopla has fired the latest shot in its war of words with Agents Mutual by giving Estate Agent Today exclusive access to new figures showing a big rise in visits to the firm’s websites, number of page views and mobile app downloads since the New Year.
Earlier this week there were 1.6m visits to Zoopla’s websites in one day alone, up a whopping 35.3 per cent on the same day in 2013.
The firm also claims a 99 per cent year on year increase on visits to its sites via mobile devices and a huge 123 per cent increase on app downloads.
"Continued investment in our product and brands is helping us consistently deliver great results for our members. These record levels of traffic on our websites and mobile apps indicate a strong pipeline of home mover interest and activity to come” claims Alex Chesterman, founder & chief executive of Zoopla Property Group.
If the rival Agents Mutual portal launches next January, as its backers predict, it requires advertising estate agents to publicise homes for sale or rent on "only one other portal".
This effectively gives them a choice between Zoopla and Rightmove - unless, that is, they choose not to advertise on Agents Mutual at all and instead stick with the existing portals.
See today's lead story for more details.
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Comments
Why would any sales agent want to give up their main portal when they provide leads like this. Our stats below as of today. Any agent can copy and paste their own here too..
Average Price £144,877
Last 28 days Last 7 days Previous 7 days % weekly
Summary Views 545,694 178,975 167,755 + 6.7%
Detail Views 23,389 8,948 7,105 + 25.9%
Click-through Rate 4.3% 5.0% 4.2% n/a
Extra Detail Views 28,074 9,945 8,550 + 16.3%
Total Property Views 597,157 197,868 183,410 + 7.88%
Details Printed1 86 28 24 + 16.67%
Emails Sent 2 48 31 13 + 138.46%
Total Calls 101 49 36 + 36.11%
Total Leads 149 80 49 + 174.57%
Portal phone enquiries Sep 13 Oct 13 Nov 13 Dec 13
Total number of calls 127 153 101 43
Year to date
Total details printed since 1 Jan 2014 75
Total Emails sent since 1 Jan 2014 49
Total number of calls since 1 Jan 2014 88
Total number of leads since 1 Jan 2014 137
Having not looked at this website so fair in 2014... Is it just me or does EAT no longer write articles, just poorly re-hashed press releases from paying sponsors with absolutely no editorial thought?
Why don't Zoopla make their bounce rate available to everyone? C@*p leads, waste of money!
The TV advert is rubbish - they are going back to where they came from.
where is the rest of the info? 1 days figures and 'mobile has gotten bigger'...