Michelle Farnsworth, Senior Account Manager

Who are you?

Michelle Farnsworth – Senior Account Manager at LED interior & windows display specialists Mid West Displays.

Where can we see your products?

In 1000s of estate agent branches throughout the UK & Europe! But more practically we have a showroom at our manufacturing base in the Midlands where much of the range is on display.  We are at two major events in London in November. On the 1st you’ll find us at The Negotiator Conference at The London Hilton, Park Lane and we will be at The Relocation Agent Network's National Conference at London’s Sofitel Hotel on November 18th.  And we are of course happy for one of the team to visit you in branch.

What is the most satisfying part of your job?

Looking at the ‘before’ and ‘after’ photos of a window or interior display or passing one when I’m out & about and thinking “that looks great, I helped achieve that.”

List three features that make you different from your competitors.

Manufacture, manufacture, manufacture! That word encompasses almost everything that makes Mid West Displays unique. Firstly, it means we can design and make displays to suit the client. We don’t just maximise their valuable display space but also support their brand and create displays that add-value to their business.

Secondly our manufacturing tradition means we can make off-the-shelf display panels and display systems of outstanding quality and unbeatable value.

Thirdly our manufacturing experience allows us to develop new products, responding to market changes and the very latest technology.

Any recent examples?

Latest print developments have enabled us to print directly onto the frames of our LED light panels. That means we could create the Encore range that feature a selection of finishes to match the latest trends in interior design – brick effect, for example, to complement the exposed brick ‘loft look’ that is increasingly popular not to mention how apt this design is for the Estate Agent market. These panels make a great feature in the light or dark.

And the technology available also means we can print to the client’s specification and create a truly unique look for them.

What services are available for your clients?

We have a comprehensive service that starts with an optional site visit. Then we produce accurate visuals superimposed onto the actual windows or interior to give the client the clearest possible representation of how the display will actually look. An allocated Account Manager and/or Sales Support team member then sees the whole process through from manufacture to installation, which is another service we provide and means we manage the whole process in-house.