Goodstuff, the company that until now has managed only Zoopla’s TV advertising, has now been given responsibility to buy space for the portal's posters, print advertisements, radio and cinema ads too.
Zoopla Property Group has beefed up its marketing team in recent months with the appointment of Gareth Helm - formerly of Moneysupermarket.com - becoming ZPG chief marketing officer.
“We have exciting plans in place for the next few years and to deliver them we need the right partners. [Goodstuff] have had a good track record with us and by widening their remit they’ll be able to deliver the impact we want” he says.
Last week we reported that Zoopla had appointed a new creative agency, Creature, to create its next round of advertising. ZPG was forced to cease work with its previous agency, Albion, after buying the price-comparison site uSwitch - Albion was also working for close rival comparison website Comparethemarket.com.
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Hmmm. This advertising is all well and good, but losing the Homes & Property deal will surely be a big blow?
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