Sarah Beeny’s Tepilo agency says it intends to more than double its size in the next six months and cites Purplebricks as confirmation of how far the online sector has come.
“We’ve appointed a new chief executive officer, Nick Charnock, amongst some other key senior management hires and are leveraging this experience to enter an exciting period of expansion. We are working with our key investment partner, the Northern and Shell Media Group, to build a brand new national multi-channel marketing campaign, harnessing their strength as a major force in British media to reach more customers and communicate the benefits of selling with Tepilo” says a statement from Beeny.
She says her agency is on course to achieves its “ambitious” - if unspecified - 2016 sales targets and have helped thousands of customers save thousands of pounds in fees by combining expert knowledge about marketing with the “ever-developing technology that makes online the place to be.”
In a reference to recent announcements by Countrywide and Savills regarding online marketing, Beeny says: “Others are recognising this now, but we are well-established with a strong business model, and are continuing to grow. Our levels of profitability and rapid growth means that the future certainly looks bright for Tepilo and the sector as a whole.”
She says yesterday’s figures from Purplebricks are a confirmation of how far the online sector has come.
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Budget agents will start to struggle now az traditionals start to offer llw cost listing models in addition to their traditional higher fee models.
Big vc funding may also now start drying up for cheap to sell listing models
hahahaha traditionals starting to offer low cost listing models?! that is brilliantly funny
Troll somewhere else Dean.
What a nonsense announcement- absolutely no statistics, no mention of specific investment or projected spend, no mention of the specifics of their ambitious growth. Maybe every agent in the UK should issue statememts like this. Looking at their brief accounts it appears they are doing well but the groth they are talking about will take a huge investment.
Well said. Seems like the just jumped on the PR opportunity of the PB announcement. That is the definition of good PR though I guess.
Online agencies seem to be making a few waves at the moment. As I said yesterday, how much of this is just noise and bravado - and how much is actual concrete success - is up for debate. But I don't think online agencies will fade away and die as some seem to think. They've been around for a long old while now, and they're getting bigger and stronger - with more money and investment heading their way.
The naysayers might not like them or what they stand for - and there are certainly some justified criticisms of the model - but they shouldn't be underestimated. Such complacency and such a dismissive attitude towards competition is never wise. I have friends and acquaintances who have used the services of an online agent and have been pretty satisfied with the service they've received. I have spoken to others who have been less satisfied. Like anything else, traditional agencies included, it's a mixed bag. But I've heard more positive reviews than negative, it has to be said.
I've said for a while. Instead of bad mouthing the competition, justify your fee. Online or not.
I expect I could do the same with the help of investors money. I would LOVE to see just one online agent give their poor investors a return on their money.
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