Rightmove has launched its autumn TV advertising offensive, the latest to follow the Find Your Happy theme.
The new ad - called Flower - was revealed on social media yesterday by Sam Mitchell, the portal’s head of lettings. Agents can see a 10-second version of it here although the TV version is likely to be longer.
Rightmove has told Estate Agent Today that the ad is the next part of its Find Your Happy campaign. “This particular ad showcases the moment a young family knew their home was the one” says the portal.
The ad will appear on Channel 4 and on online video throughout the rest of 2016.
The portal says the slots chosen are to target “highly motivated home-hunters, sellers and landlords that tune in.”
Two years ago the market-leading portal launched its Find Your Happy campaign with advertisements aired on Channel 4 and sister channels More4 and 4OD.
On Boxing Day 2015 Rightmove launched phase two of the Find Your Happy campaign, again on Channel 4 and associated outlets, and complemented by Rightmove-branded taxis in London, as well as partnerships with the Evening Standard and Time Out publications in the capital.
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