Rightmove reveals new logo to agents

What are you objecting to? The slogan or the fact that Rightmove don't make it possible for property browsers to find their happy home?

The slogan does seem a bit off from a grammatical point of view. And, some might argue, a bit twee and naff, but it's quite punchy, to the point and memorable, which is what a good slogan should be.

"Just do it", "Every little helps", "I'm lovin' it", "Because you're worth it", "The best a man can get", "Always Coca-Cola", "Never knowingly undersold", "Does exactly what it says on the tin", "The world's local bank", etc, etc.

Most are no more than three words and most stick in your mind, no matter how hard you try and shift it. That's clever marketing and advertising in my book.

Rightmove are an easy punching bag for agents. I understand why, in some respects, but I think part of it is a jealously thing. Why didn't we think of Rightmove first? type of thing. Could be being harsh, but that's the impression I get sometimes when agents indulge in Rightmove-bashing.

I know there are legitimate issues with which to bash RM, not least on pricing, but then there are legitimate issues with which to bash agents as well, not least fees. No-one is perfect in this. Business is business. RM know that better than anyone and have built a very successful and sustainable model. Until something better comes along - and that patently isn't OTM - then agents will be listing on RM for a very long time to come.

Wow that is pretty similar. Quite clear what they're trying to do then.

Kind of similar, but not really.

Do you have an alternative to RM? You know, one that actually works and people want to use. No? Didn't think so.

RM are as big as they are for a reason. Agents have no choice but to list with them for a reason. They are not perfect, no business is, but I've seen nothing to suggest they are the monster certain agents seem to suggest. Do you ever see a bad PR story about RM? Barely ever. They keep their noses very clean. By contrast, OTM are in the news for the wrong reasons all the time.

I think that is sometimes unfair, and OTM probably are too easy a scapegoat, but it's clear that they are not going to be challenging RM - or even Zoopla - anytime soon.

People search for properties online now. That's just what happens. You can rail against it, but that's reality. People will want their property listed on RM for the exposure it will receive. It's that simple.