Countrywide has amended the website of one of its estate agency brands after an intervention by the Advertising Standards Authority.
The ASA had received a complaint about a claim made on the site which stated, in reference to a specific property listing, that “detailed planning permission granted for 13 dwellings” existed.
“The complainant, who understood there was no planning permission for the advertised property, challenged whether the claim was misleading and could be substantiated” says a spokeswoman for the authority.
The ASA then contacted Countrywide, which agreed to remove the claim.
The case was classified by the authority as having been ‘informally resolved’ - stopping short of the ASA taking any stronger measure against the advertiser.
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What was a case of PMA and is a breach of CPR is 'informally resolved" by the ASA. Given that before a complaint can be considered by the ASA the company concerned must have already refused failed to reach agreement directly with the complainant, this shows again what a toothless wonder the ASA is.
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