Countrywide to use bloggers and YouTube 'stars' for m...

A Countrywide agency is launching a publicity campaign involving well-known social media bloggers and YouTube ‘stars’ known as vloggers.

The publicity campaign, called Styled To Sell, is the first to involve figures who are well-known in the social media world; ironically the brand selected for this distinctly 21st century campaign is Bairstow Eves, an agency with a 100 year heritage and which now has over 100 offices across the country.

The campaign, which starts this week, sees Bairstow Eves team up with five well known blogger and vlogger ‘influencers’ in the lifestyle and interiors sectors, with an individual social media following between 6,000 and 60,000.

As part of the campaign, the influencers filmed a Bairstow Eves branded short video with their top tips on styling a particular room in the house to showcase the property in its best light.

The bloggers and vloggers are Amelia from xAmeliax, Jane Taylor from Maflingo, Sian Thomas from Rebel Angel, Ali Clifford from Incredibusy and Maxine Brady from We Love Home Blog.

Throughout this month and next the videos will be launched and promoted through Bairstow Eves’ YouTube channel and also through its website as well as each of the influencers’ own social media channels.

“Creating useful and engaging content for our clients is a core part of our marketing strategy and as we execute our marketing strategy for the remainder of the year and plan for 2018, influencers will play an increasingly important role in reaching our target audiences” explains Countrywide’s marketing director, Jeremy Briggs.

“At Countrywide, we intend to use influencer marketing to provide fresh and interesting content to new and existing audiences in order to position Countrywide brands as the first choice for all of our clients’ property requirements” he adds.

You can see the first of the videos below: