Estate agency comparison site to advertise on TV

GetAgent, an estate agent comparison website, has won investment from a growth fund that also provides a 10 month advertising campaign on Channel 4 and its sister channels.

Last year GetAgent won attention throughout the industry by calculating how ‘local’ Purplebricks' local property experts really were; it has also produced a series of reports on the performance of both High Street and online agencies. 

Now it has announced “a substantial investment from Channel 4’s Capital Growth Fund.” 

This is a media-for-equity deal which will give GetAgent ads on Channel 4, E4, Dave, Alibi and other channels in a 10 month TV campaign starting on Monday May 14.

The Capital Growth Fund is also involved in the potential tie up between online agencies Emoov and Tepilo, which we reported yesterday evening.

Already partnered with 6,000 estate agents across the country, GetAgent matches vendors with the best estate agents in their area based on the agent’s recent performance.

GetAgent CEO Colby Short says: “We all know that estate agents as a whole don’t have the best reputation, but many estate agents work extremely hard to help homeowners get the best value for their home. 

“At GetAgent, we are passionate about helping these great estate agents stand out from the crowd and demonstrate their superiority and value. We feel the war on fees will not benefit homeowners and that agents should focus on demonstrating quality instead. That is where we can help.”