OnTheMarket ads return to promote ‘new and exclusive’ feature

OnTheMarket TV adverts return on Monday with what the portal calls “a refreshed version” giving more prominence to its ‘new and exclusive’ proposition. 

The 30 second and 10 second adverts will run national on ITV, Channel 4 and digital channels, some of which are on Sky. 

They will also run on the catch-up services of the ITV Hub, All4 and Sky as well as appearing on the Videology and Finecast networks.

On ITV the portal has secured spots with period costume saga Sanditon, the thriller Deep Water and the new drama A Confession. The commercial will also run within Grand Designs on Channel 4.

From mid-September OnTheMarket is back on the radio with almost 500 spots and the portal claims this will reach over 25m adults.

These will appear on Heart FM, LBC, Virgin, talkSPORT, Radio X, Kiss FM, and Absolute Radio, as well as many local stations including Metro Radio, Viking Radio, Clyde 1 and Tay FM.

“Our marketing mix is working and it is generating value for our estate and letting agent shareholders and customers. This latest multi-channel activity is designed to build further the levels of awareness of our brand and of our 'New & exclusive’ proposition among serious property-seekers who are looking for a new home” says Helen Whiteley, OTM’s commercial director.

OnTheMarket will continue what it describes as its “heavy-weight investment in its highly efficient Paid Search campaign on Google and Bing” as well as cost per click and cost per lead deals across selected property aggregator sites.

An OnTheMarket app download campaign on Facebook is starting next week and across London, six-sheet outdoor posters are currently running on roadsides.