Another new property portal has been launched, this one - Mutual - describing itself as the ‘Pre-Portal Property Platform for estate agents.’
Mutual allows potential vendors to gauge the level of buyer-interest in their property, by listing it pre-sale; they then see how many registered buyers view their details via a dashboard.
“Mutual is a platform which enables agents to pre-market their actual market appraisals as opposed to just their instructions. It places properties during the appraisal immediately into the vision of their registered buyer database, and other registered buyers on the platform” says founder Max Fuller.
He says this also means buyers can be the first to know about new stock.
“At a time when many property portals seem to be vying for market dominance Mutual has outmanoeuvred this battle, by focusing on the earlier part of the property and instruction journey, putting control back in the hands of agents and the general public looking to buy and sell” claims Fuller.
He is offering “forward-thinking agents" six months free use of the portal - thereafter it will cost £100 a month subscription to use the service.
Mutual has so far been funded entirely by Fuller himself, who is a Worcester-based landlord.
You can see the portal here.
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Or just tell your competition what you've been appraising and save £100 month...
Always best to comment once you have seen a demonstration. Mutual keeps buyers, sellers, agents and properties anonymous in a unique way.
If you market without being officially instructed how do you ensure that listing is secure? What's more, if your property gets tons of instant interest wouldn't you (as a vendor) be inclined to then seek out a low-cost route to market on the assumption its easy to sell- and equally if a property gets little to no initial interest you might decide not to go to market at all. As its pre-instruction you won't have professional marketing assets so I assume it goes to market with photos taken on your mobile. Do agents really want to give vendors this without signed terms? Admittedly I don't do a lot of sales so maybe I'm missing something- happy to be corrected- who thinks this is a fab idea and why? (genuine question)
Kristian & Monii Money and others,
Happy to give you the guided demonstration via zoom.
Direct message me: max@mutualoffmarket.com
If it’s not an official instruction, how can you comply with HMRC / AML laws?
I wish anyone starting a new venture all the best in this day and age, however their website is a compliance vacuum.
Feel free to DM me and find out- we have it covered.
Another also ran!
Just a quickie? Who is listing? Agent or the Vendor? This excerpt seems to state both?
“Mutual allows potential vendors to gauge the level of buyer-interest in their property, by listing it pre-sale; they then see how many registered buyers view their details via a dashboard”. THIS SUGGEST VENDOR LISTING
“Mutual is a platform which enables agents to pre-market their actual market appraisals as opposed to just their instructions. THIS SUGGEST AGENTS ARE “PRE LISTING”.
Thanks in advance...
Hi Mark,
Happy to clarify.
Yes, you are correct the platform enables agents to pre-list market appraisal properties (subject to on platform prospective client confirmation). It also allows prospective vendors to list their own properties ahead of obtaining a market appraisal.
I have to say I don't get it, but good luck to Max if he makes it work. Perhaps there is a lot more detail than is being shared above. On the little we have though, it appears not only do you alert other agents as to what you have been valuing, you remove that long game chain building opportunity with local VIPs who then know most other people can also see it, other agents will no doubt be pre listing the same property maybe at a different price, and pre formal instruction, public marketing sounds like a compliance nightmare.
Thank you for the sentiment Matthew, much appreciated.
You are correct in saying that there is a lot more detail than being shared in the PR piece. To clarify a little. We do not value any properties, we are a lead funnel for member agencies to conduct physical market appraisals. But, more importantly we aid member agencies increase their conversion rate enabling their prospect clients to view buyer interest in real time from their own dashboard access and the prospect of a discrete off-market sale as a result. Compliance issues are addressed.
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