Zoopla wins £50k free advertising for ‘out of lockdown’ campaign

Zoopla has been awarded £50,000 of premium ad space with the Telegraph Media Group in recognition of a campaign to help the UK out of lockdown.

The newspaper group encouraged its advertisers to launch campaigns that helped the UK re-emerge, and the portal’s entry focused on its new ‘We know what a home is really worth’ campaign. 

Its aim was to creatively inspire people who had become frustrated with their homes during lockdown to visit Zoopla and to link with agents if they were in the hunt for a new home. 

“The Telegraph is famous the world over for its journalism, and its premium, digital-savvy readership is a perfect fit for Zoopla. It’s no surprise it scores highly among first-time buyers and upsizers – all key audiences in the housing market and ones that we know are crucial to agents if they are to capitalise on the current buoyant demand among home-movers” says Rich Houston, Zoopla’s head of consumer marketing.

“By winning a substantial prize of premium media we can reach even more consumers, amplifying what is already our biggest-ever marketing campaign. We’re really excited about working with The Telegraph on this initiative and can’t wait to see the results.”

Earlier this month Zoopla revealed details - but not the precise cost - of what it calls its biggest ever marketing campaign, now underway. 

The multi-million pound campaign is focused on driving traffic to the portal and encouraging consumers to sign up for information from Zoopla, in turn driving increased leads to agents.

The campaign emphasises the ‘We know what a home is really worth’ message across TV, social media, street and location billboards, buses, digital audio, video on demand and on YouTube.

Chris Forrester, chief revenue officer for Telegraph Media Group, says of the newspaper group’s prize for Zoopla: “We really liked the ambition, creativity and potential of this campaign, providing a timely and vital service for our readers as well as much-needed active leads for the industry. Our property journalism has never been more important or in demand with readers and subscribers, and we are delighted to be able to help Zoopla maximise the potential of this campaign.”