Here are the first three TV adverts for Boomin, the new property portal which launches on Friday.
The new website launches early on Friday and its ‘good things happen’ TV campaign begins that day as well.
The first will air on Channel 4 on Friday evening at 9pm at the start of Gogglebox, and will also run the following evening on ITV during the peak-time Ant and Dec’s Saturday Night Takeaway.
Overall, the three advertisements and other supporting material will run on TV, video on demand, YouTube, social media and radio.
The voiceovers for all three ads are provided by Brian Cox, the star of HBO’s Succession.
The latest statement from the portal says it’s got 5,000-plus agency branches already signed to the platform and it says its team “is working tirelessly to have as many onboarded as possible for the launch date.”
Michael Bruce, executive chairman and founder of Boomin, says: “Reaching launch day is a milestone moment in our development, some two years in the making. I would like to thank the entire team for their tireless dedication and commitment working remotely but collectively during unprecedented times and also a big thank you should go to the Founder Agents that have placed their trust in us. We will not let you down.
“The real hard work is just beginning as we progress our journey. Our platform will never stand still. We will continue to test, learn and innovate to drive the customer/agent experience ever forward. Boomin will always strive to ‘make good things happen’ for everyone.”
And Phil Lloyd, chief marketing officer at the new portal, adds: “Launch advertising for any new brand has outsized importance for immediate traction, and we’re confident that this campaign is the ideal way for Boomin to begin its journey.
“We’re a brand-led technology business with deep experience of brand and marketing from the founders and across the wider team; knowing how to make the emotional and rational connection with consumers is in our DNA.
“Whilst our media investment will be sizable, the not so secret sauce is the impact of innovation and creativity (across our entire business and via our agency partners) that truly matters. The way in which we’re presenting the benefits of Boomin in our advertising is key, and wrapping that together in engaging moments where ‘good things happen’. We can’t wait to get started.”
You can see all three advertisements below.
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Woof will take a lot of them to get the message against R Move
Ex Purple Bricks.. yours and a barge pole springs to mind. I have no idea how these people/companies manage to raise so much borrowed cash?
What an excellent TV ad- memorable and to the point!
My remote is on stand-by, as usual. Don't these cash-rich companies appreciate that advertising doesn't build relationships. It doesn't even build engagement. They'll be lucky if they even get some attention.
Awareness is the best they can hope for.
TV ads didn't work for EMoov (R. I. P) and the cost of customer acquisition for PurpleBricks is nothing to write home about. A fool and his money...
I watched all of them and to be fair they are quite good, not sure about the way in which Cox says the name but it’s different. However, I do have another observation, which is, I wonder if the audience that still watches this kind of TV are the type who listen to and understand messages like this, I suspect they are mainly traditionalists who tend to be wedded to the past, otherwise they would be on Netflix.
Exactly, and when modern tech has changed behaviour that means unlike 30 years ago when prime time ads had some power and you were forced to watch them, a prisoner to 4 channels, no distractions of ipads, iphones, no spotify, no smart TVs with multiple windows, no remote controls, no Sky Q+/streaming services that effectively give you the power to edit TV broadcasts, even live ones. Everything by most is series recorded/downloaded, ads removed on some automatically, or you can bypass a whole ad break in seconds. Even if I find myself sat in front of Ant & Dec on a saturday night, the ads will never be watched by any generation in our house. I cannot remember watching a TV advert for years, perhaps the old John Lewis ones at Xmas.
Ask friends and family - unconnected with the industry - to watch them and then ask them what the product is and what it does.
Seriously how can any agent support the very same people who single handedly set out to ruin our industry and our livelihood for their own financial benefit!!
Have 5000 agents gone mad?
I despair how any agent has supported this.
A game-changer? We will see I guess.
The Boomin platform looks ready-made to cut out the middle man!! Can ex PB be trusted? Hmm
I don't know what it means for the future, good or bad for estate agents but the messages for house sellers seem simple, clear, positive and dare I say, different. Time, as always, will tell.
Reminded me very much of Purplebricks and Yopa's efforts - had that same tone. Not dissimilar to Rightmove and Zoopla, either. Nothing really to differentiate it other than having Brian Cox (not that one) on board, who is a real high-level name and must have cost a fortune to get on board.
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