Regional estate agent Miles & Barr is showing its support for the home nations at this month’s World Cup with free footballs each time a property owner books a valuation.
Its 13 sales and lettings offices will be handing out up to 2,000 mini footballs between now and 18 December.
The Kent-based firm has also launched a football-themed marketing and advertising campaign.
Its tactics include a letterbox tout in the form of a World Cup fixture list that will be door-dropped to more than 100,000 households across the 13 towns it operates in
There is also a social media advertising campaign on Facebook and Instagram using a mixture of targeted carousel and video adverts.
There is plenty of controversy around both holding a World Cup in October and choosing a host nation that has a questionable human rights track record and appears less than welcoming for LGBTQ+ fans.
Some may say this should have been raised 10 years ago when the decision was made.
If you still plan to watch, Estate Agent Today is seeking firms to be part of its World Cup reporting team.
We are keen to feature match reports from agents after each England and Wales game.
Email marc@angelsmedia.co.uk to find out more.
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