Estate agents are receiving a deluge of cold sales calls – more than pre-pandemic levels - according to new figures from Moneypenny.
Data from the outsourced communications provider’s clients shows that cold calls to property businesses have increased 10% compared with pre-Covid levels and are up 15% over the past 12 months.
Among Moneypenny’s property clients, cold sales calls accounted for 22,000 calls in 2019, dipping to 20,000 in 2020 and then rising to 26,500 in 2021.
This compares with 28,000 in 2022 from January to September alone.
Over the past three months in particular, cold sales calls to all business sectors have been up 23% on the same period last year, Moneypenny said.
Sharon Boyle, head of the property sector at Moneypenny, said: “With cold calls on the increase it can be difficult for agents to handle current volumes as well as filter out the noise so they can focus on the calls that really matter – those from buyer and sellers.
“With economic uncertainty ahead, these calls are likely to increase further as businesses work harder to drum up new business and forge new connections. Property agents need measures in place so that even when phone lines are busy, customer care is not compromised.”
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Karma for those agencies that, themselves, cold call. Time to attract instead of interrupt.
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