'Essential' for agents to feature video content in on...

New research suggests agents can win more business by making better use of video content.

A survey of 2,000 home sellers by estate agency website provider Homeflow found 62% of consumers would like to watch a video about a brand’s services and to see their team.

Broken down by age, 100% of sellers under 34 years old wanted video content.

This dropped to 68% among 35 to 54-year olds and 43% for those over 55.

The survey showed that 70% of people wanted to view a "meet the team" page to understand the team's local selling experience.

Nik Chotai, managing Director of Homeflow, said: “We know the importance of video on estate agents' websites with users engaging for longer on websites with high-quality content.

“The Homeflow platform continues to evolve with technical advancements to ensure our agents have the best digital products available for their customers, which includes showcasing their local brand with video content.”

Richard Page, director at The Marketing Cafe, which has been providing video content to estate agents for more than a decade, said: “It is now essential for an estate agent to include

video content on their website, potential sellers and landlords are increasingly expecting to see video during their research on which agent to use and Google sees video as high-value content, assisting in your search visibility.

“A video with high production standards engages your audience and provokes desire. Investing in a video production will give you a number of edits that can be used on your homepage, about us page and meet the team page, as well as bitesize edits for promotion across social channels.

“With research showing 100% of under 34-year-old sellers expect video content on an agent's website, it’s vital you have this type of content in your marketing plans.”