OnTheMarket unveils new property search filters and agency features

Potential buyers will be able to search for eco-friendly homes and message an agent through WhatsApp as part of a range of new features coming to OnTheMarket.

The portal has released details of a new range of tools and functionality for agents that will go live on its portal in the coming weeks.

The latest updates include the ability for consumers to arrange live video and express appraisals, expanded agent profiles and WhatsApp integration so potential buyers and renters can enquire about properties through the messaging service.

The Video Appraisal tool is designed to give consumers an understanding of the value their property might achieve by facilitating conversations with local agents who are then able to present an informed valuation supported by a full market appraisal guide.

The function helps agents build relationships and highlight their local expertise by walking through local maps with supporting local information such as recently sold properties and market data on average sale or rental prices of listings in the same area as the property.  

The Express Appraisal feature is aimed at consumers who do not wish to receive a home visit or a face-to-face Video Appraisal, but would like an agents view on an estimated price for sale, providing them with a personalised online valuation from local agents.

The tool will allow users to submit relevant information about their property, key features, its condition, as well as upload photos, giving the agent the required information to prepare an estimate. 

New search filters will also be added including for auction properties, flexible office space listings, pet friendly properties, accessible properties, student homes and a ‘greener choice’ filter that allows property seekers to search for energy efficient, eco-friendly homes.

Jason Tebb, chief executive of OnTheMarket, said: “Since I joined the business, our aim has been to listen to our agents and deliver innovative solutions that support their businesses.

“Many of our developments aren’t only born from internal concepts but come from feedback we receive directly. For example, agents called for updates to be made to branch details pages to expand the information available on them and the integration of WhatsApp to the site was also requested to suit the evolving communication channels our agents use to connect with their clients.

“Our consumer feedback is also important to us, so after taking on board requests to make search results more tailored to different needs, we’ve introduced multiple filter options. Having listened to both our agents and consumers, I’m incredibly proud we’ve been able to act on our feedback and deliver more to continue improving our offering.”