Upmarket agency network launches bootcamp to help firms boost listings and fees

Fine & Country has unveiled plans to host a three-day intensive estate agency bootcamp for professionals within the network to help them win more listings and justify higher fees.

Starting on Monday 10 October, the bootcamp will be hosted at the Warwickshire Golf & Country Club and be presented by experienced international speaker, coach, trainer and estate agent, Jon Handford, director of Fine & Country UK.

Handford was recognised in 2019 as the Best Overall Operator from 325 Fine & Country offices across the world. 

As the managing director of Fine & Country Leamington Spa, Handford is described as being well versed with both the brand and with what agents require to be a success within the premium property market.

The course covers all aspects that agents would need to prosper within the premium property market, looking at topics such as estate agency law, team rules, business planning, qualification and basic skills, viewings, offers and sales, conveyancing, prospecting, market appraisals, listings and instructions and marketing reviews.

Each delegate will also receive a booklet on identifying, articulating, and describing property features in the UK. There will also be a manual with supporting notes of everything discussed.

According to Handford, some of the best agents within the group have attended this training in the past and have applied the content to their working practices.

As a result, they are winning more listings and commanding and justifying a 2.5%+ VAT fee, Handford said.

He added: “I have been fortunate to have been working with Fine & Country within the premium sector of the market for over 16 years.

“The partnership with the brand has been a huge contributing factor to my success within the sector, and I am hoping that this training will help other agents to find their own success within the luxury market.

“This course will assist agents within the network to maximise the opportunities in their marketplace by using a proven strategy, and the power of the global network and brand.”