Agent marketing boosted by Instagram bio update

The latest Instagram update allowing multiple links in bios will provide a ‘world of marketing possibilities’ for estate agents, it has been claimed.

The Facebook-owned video and photo-sharing website is letting users add up to five links in their bio, rather than the single link it previously allowed.
The feature is available to all accounts, including business and creator accounts.

Links can be arranged in the desired order, giving estate agents full control over the content they want to showcase to their followers.

This will help estate agents drive more quality traffic to their websites and boost their online presence like never before, digitial marketing agency Starberry said.

Ben Sellers, co-founder of Starberry, said: “This new feature is an absolute winner for estate agents on Instagram.

"With up to five links in the bio, estate agents can now showcase their brand, products, and services more effectively, drive more traffic to their websites, and ultimately boost their online presence. 

“For example, estate agents can now not only include a link to their primary URL, but to key selling pages, their instant valuation tool, an office page, contact forms, or even upsell mortgage services. 

“The possibilities are endless, and the main benefit is driving more quality traffic to their websites, leading to increased engagement, conversions, and potential new clients. We are thrilled to see Instagram taking steps to empower businesses on its platform and provide new opportunities for growth.”

Unlike previous restrictions on linking to external sites, Instagram's new feature does not prevent estate agents from linking to competing platforms like TikTok or YouTube either.

Instagram even offers a dedicated linking option for Facebook profiles, displaying a professional-looking rounded Facebook icon and accompanying text. Although external links do not have special customisations, such as small icons, they open within the Instagram app itself, providing a seamless browsing experience for followers.

Sellers added: “Estate agents who are looking to leverage this new feature can start by accessing their Instagram profile settings and adding external links in the bio. 

“By arranging the links strategically and directing followers to relevant content, estate agents can make the most out of this exciting update and drive success in their online marketing efforts.”